The Indian consumer’s appetite for lifestyle and aspirational products shape the vast market of home appliances. Birla Electricals Ltd. was established in 1999, in collaboration with De’Longhi Spa of Italy to address the growing electric home appliance market in India.

The company pioneered Electric Oil Filled Room Heating Systems in India under the brand name “Birla De Longhi”. The product’s innovative technology has replaced the conventional heating rod/ heater usage.

Birla Electricals today has a wide range of products including Espresso Coffee / Tea makers, Contact Grills, Electric Barbeques, Toasters, Cordless Kettles, Sandwich makers, Dry and Steam Irons, Microwaves, Hand Blenders, Rice Cookers, Juicer-Mixer-Grinders etc.

Products

• Room Heating Systems

• Air Purifier

• Ice-Cream Maker

• Blenders

• Coffee Makers

• Juicers

• Toasters

• Kettles

• Cooking Hobs

• Chimneys

• Built-In-Ovens